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Accelerate the transition from outdated legacy systems to modern, future-ready data platforms.

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Helps education institutions collect education data intelligently and turn it into concrete actions.

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Enables municipalities to transform complex data into clear insights for better public services, tailored solutions and responsible AI innovation.

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Our structured approach to AI transformation helps you implement AI securely and responsibly in six steps, starting with our free AI Assessment, delivering measurable results.
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Retail & Consumer Goods

Turn Customer Insights into a competitive advantage

Retailers and consumer goods manufacturers are under unprecedented pressure due to changing consumer behavior, shrinking margins, supply chain disruptions, and increasing competition from digital-native brands. Customers expect a highly personalized experience across every channel, while organizations struggle to connect siloed data from e-commerce, retail, marketing, and operational systems.

At the same time, AI offers significant opportunities to improve forecasting, optimize inventory, personalize customer interactions, and increase productivity. However, many organizations are hampered by inconsistent data quality, fragmented IT landscapes, and challenges in scaling AI initiatives beyond the pilot phase.

Macaw helps retailers and consumer goods manufacturers lay the data, AI, and digital foundations for smarter customer experiences and more efficient business processes. We help organizations make the transition from isolated applications to organization-wide AI deployment that delivers measurable business value.

How we help

  • Customer and Consumer Analytics

  • AI-Driven Personalization and Marketing Optimization

  • Demand forecasting and inventory optimization

  • Omnichannel commerce platforms

  • Intelligent Supply Chain Solutions

  • Adoption of the modern workplace and Microsoft Copilot

  • Secure cloud and data platforms

In practice

Macaw helps its clients succeed in their digital and AI transformation so they can transform their organizations, make them future-proof, and gain a distinctive competitive advantage. Organizations we work with in the Retail & Consumer Products sector include FrieslandCampina, Rituals, Perfetti Van Melle, and HEMA.

Panasonic Modernizes Its Data Landscape with Microsoft Fabric

Macaw developed a scalable data platform for Panasonic based on Microsoft Fabric and Anaplan, which consolidates and validates data from various systems. The result: faster analyses, better data quality, less manual work, and a future-proof foundation for further growth.

View the Panasonic case study

Our customers

Our Success Stories

Case - Fuchs
FUCHS
How FUCHS SE Optimizes Its Sales Process and Field Sales Team with an Enterprise GPT AI Agent
FUCHS SE optimized its customer service with Macaw's Enterprise GPT Solution. Discover how AI reduces response time, increases accuracy, and improves customer satisfaction.
Case - FrieslandCampina
FRIESLAND CAMPINA
Macaw is helping FrieslandCampina boost employee productivity with low-code/no-code apps
In addition to growth through innovation, FrieslandCampina places a high priority on employee productivity and job satisfaction. They are constantly exploring ways to improve these. This has led to the development of various apps designed to help employees perform their work more easily and quickly.
Case - GS1
GS1
GS1 Lays the Groundwork for Organization-Wide AI Adoption Through Copilot Workshops
GS1 chose organization-wide Copilot workshops, developed and facilitated by us. The result: immediately applicable knowledge, enthusiastic teams, and a solid foundation for the next step with AI.
Case - Heineken
HEINEKEN
Heineken is rapidly building its digital future with the Power Platform
To maintain its leading position, Heineken needed to work more efficiently through digital innovation. With the help of the Power Platform and Microsoft partner Macaw, employees now do this themselves quickly and in a controlled manner.
Case - Panasonic_No Logo
PANASONIC
Panasonic Improves Efficiency Thanks to Microsoft Fabric
Panasonic made the transition from its internal SAP GPSI (APO/BW) system to a modern, scalable environment based on Microsoft Fabric and Anaplan. Together with Macaw, Panasonic developed a future-proof solution that elevates data integration, transparency, and performance to a higher level.
Case - Daimler Truck
DAIMLER TRUCK
Award-winning Power App Helps Daimler Truck Move Toward a New Corporate Culture
DTR0CKs, an application built on Power Apps that helps managers worldwide bring Daimler Truck’s culture to life.
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