The Age of the Customer

The customer as king? According to Forrester, the seller is an extinct breed. That means quite a bit. And weird enough especially for your IT.

Today's digitalization is fully aware of specs, prices and alternatives. Selling is only possible if you know exactly what a customer wants and when. And only on those (mostly online) moments can a company still show its added value. This places high demands on your IT landscape. An in-depth transformation is therefore necessary.

Forrester explains in 4 steps. How does this transformation work in practice, according to Harry Boers, managing consultant at Macaw?

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